K G VERGHESE
He hails from a Malayali farming family in Kerala. He is the founder and proprietor of the firm and holds the sole proprietary rights for the brand name and its proprietary formulation. He founded this firm in 1975, led it from the front and was very actively involved in its various processes till 2004, after which he has partially retired himself for more philanthropic and agricultural activities. Meanwhile he helped the brand become a household name in Gujarat. He is a graduate in Arts but became a master in Latex Foam product segment! His faith, values, convictions, boldness, energy, patience and persistence are some of the characteristics that have kept the firm alive through its last 37 years of existence!
He has also pioneered a school, and done a lot of social activities in several villages of Gujarat.
He has also pioneered a school, and done a lot of social activities in several villages of Gujarat.
GEO VERGHESE
He is the son of the founder and proprietor of the firm. The brand borrowed his name. He is a Chemical Engineer and a Masters in Business Administration with a specialization in Finance. He is very actively involved with the firm since his school days but has been at the helm since 2000. In the times when the product saw a downturn, he has been able to help the brand survive the tumultuous times. His faith and conviction about the future prospects of the product, his commitment to quality and persistence and the innovations in branding, pricing and the product itself have paid off for the brand. There are a couple of innovations that he initiated with patent pending.
He is very optimistic about the good times that this product is bound to see in the near future.
He is very optimistic about the good times that this product is bound to see in the near future.
RATAN MAHESHWARI
He joined the firm to help the sales. Despite the shaky start in tough times, he has matured into the market face of the brand and helps the operations in a great way. He hails from a Marwari family and has contributed greatly with his inherent skills and capabilities to the strategies that the firm adopted from time to time and also in the implementation of the same in the market place!
