K G VERGHESE
Hailing from a family of farmers, Mr. Kaithamangalam George Verghese made a leap of faith when he came to the the haven of entrepreneurs, Gujarat in 1968. In a very short span, the enterprising nature of Gujaratis got to him and after trying his hand in distribution, he got into manufacturing in 1975. After lot of trials and errors, he perfected the process of making very high quality LatexFoam products. Under his leadership, GeoFoam became a household name in Gujarat and became recognized as the best cushioning product available in the market. Along with the business he also ventured into the field of education and philanthropy. He has now retired to his hometown in Kerala where he continues farming and philanthropy.
A Chemical Engineer by education and a Masters in Business Administration, specializing in Finance, Geo Verghese Kaithamangalam is very actively involved in the business of LatexFoam since his school days. Despite the product category seeing a severe downturn with entry of substitutes, his faith and conviction about the future prospects of the product, his commitment to quality and persistence and the innovations in branding, pricing and the product itself have paid off for the brand. He is committed to making products that help people get good sleep and rest while giving them orthopedic support and therefore continually works on improving the product, be it mattresses, sofa cushions or pillows.
He joined the firm to help the sales. Despite the shaky start in tough times, he has matured into the market face of the brand and helps the operations in a great way. He hails from a Marwari family and has contributed greatly with his inherent skills and capabilities to the strategies that the firm adopted from time to time and also in the implementation of the same in the market place!